Choosing a color is the most important aspect of creating a company logo. It sets what mood you want to convey and influences how others perceive your business. In this article, we’ll explore some different colors used in construction logos and talk about which ones suit your needs best.
The best color would depend on the quality of light that conjures a specific mood or feeling.
If you want to feel like you’re making a direct impact on something, use colors with higher contrast (e.g., try deep navy and silvery-white). If your logo is intended for service work, exploratory exercise, or caregiving, consider using diffused colors like olive green and dusty blue. Finally, if the nature of your products are luxuries people buy to feel good about themselves because they make others feel happy around them or provide an escape from life’s difficulties – it could be tempting to choose reds and golds as every branding book will tell you those are “power” colors – but keep in mind that these colors are very aggressive and could be overkill for a construction company.
The best color depends on your marketing strategy. However, if you can’t decide what logo is the right fit – try using shades of blue to signify modernity or gold to stimulate feelings of wealth.
You can also choose the color by your construction company name as usually the name of the company can give you a feeling about how the logo should look.
We like using black business cards because it tends to make people take me more seriously, but this is mainly based on my personal experience and preference. White and off-white are also popular choices for business cards because they tend to make the holder appear warmer and friendlier to those who receive them. With either color choice, you’ll want to be sure that the other pieces of your branding (particularly your logo) match this theme too!