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How to Name Your Craft Business
There are several things you need to consider when choosing a name for your craft company. At Brandlance we have been naming businesses for over 8 years and we are here to help you with our suggestions from our naming experts. We will help you with the process of naming your craftcompany and we can also help you with logo design for your new company. If you want us to help you with naming your craft company, just go to our Business Naming Service page, fill out our questionnaire and we can start!
Frequently Asked Questions Related to Naming a Craft Company
How Do You Name a Craft Company?
The company name is one of the most important elements in the success of your craft company. The company name will be used everywhere, including in marketing, media articles, interviews, flyers - you get the idea. Your craft company's identity will also start to form around that name after it has been selected. A smart move would be to carefully plan out what attributes your craft company wants to portray before settling on a final decision about what to call it.
How Do I Find a Unique Craft Company Name?
The best way to come up with a unique craft company name is by brainstorming. Grab a whiteboard or pieces of paper and write down adjectives that describe your craft company. Start combining those words together until you find something you really like! You can also use our craft company name generator for more ideas.
Which Name Is Best for Craft Company?
The best name for a craft company is a simple representation of the essence, purpose, or mission of your business. It's an identity that they might want to pay lots of money for. Essentially your craft company's name becomes the starting point in the development of determining its 'personality'.
How to Pick a Craft Company Name?
It's important to get other people's opinions when picking a craft company name. You might think it is perfect, but in reality they could have something more suitable or even better!
You should always ask your friends and family what they think about the names of potential craft businesses because everyone has different ideas on things like this.
How to Choose the Right Craft Company Name?
One of the most important decisions a company makes is choosing its name. It's crucial that you do it right and have an excellent understanding to what your craft company will be about so this can help with branding, marketing campaigns etc.
What Are the Rules for Naming a Craft Company?
In general, your craft company name should follow these guidelines for naming a business:
- Length - the shorter the better.
- Intensity - if your product is fun and playful, choose an equally playful name that will bring smiles.
- Personality Type - there are companies with personality types like 'cool', 'funky' etc., so find out what's most appropriate for your niche.
- Brand Image - think about who would be attracted to buy from your company.
What Should You Not Do When Naming a Craft Business?
There are a number of things that you shouldn't do when naming your craft company, but one important thing to avoid is choosing a name that's confusingly similar to an existing company.
How Long Is Too Long for a Craft Business Name?
The length of a company's business name may depend on the type of craft company being run. Short names are just easier for people to remember and say. Think about it from from your own perspective - would you want to say and remember longer words? So what we recommend is sticking with 4-9 characters.
How Do I Know if My Craft Business Name Is Already Taken?
If you're still in the planning phase, it's best to check with a craft company trademark attorney. One of the quickest ways to see if something is already taken is to run the name through Google or Bing. You could also use websites that specialize in trademarks, such as TrademarksShelf® by Bloomberg® or CPPCorp® Online Services' TESS® System.
Should I Put the in Front of My Craft Business Name?
This is more of a layout question than anything else, but it can go either way. A significant part of branding your craft company is having the logo on everything associated with it, so putting it in front is likely more beneficial than putting it behind.
Can Two Craft Businesses Have the Same Name?
It is not against the law. However, it is advised to check for trademarks and copyrights beforehand and make sure you abide by all the logistic guidelines set forth in company bibles. Although it is not unheard of for two craft companies with the same name to exist in different parts of the country, most company names are unique because companies try to distinguish themselves by using 'differentiation.'
How Many Syllables Should Be in a Craft Brand Name?
There's no universal answer to this question, but most brands are one to three syllables. Your craft name does not have to be one or two syllables long or even three for that matter. The most popular words in the english language are typically two syllables.
Why You Shouldn't Use Your Name for Your LLC?
Many professionals, including coaches and other people in the arts can have their own businesses. However, if you're producing goods for sale it might be better to choose a different craft company name because this will relate your products directly back towards yourself when naming them after themselves.
Can I Trademark a Craft Brand Name That Already Exists?
No. Trademark.com has a helpful guide as to why it is not possible to do so. That guide states that an examiner would not approve the logo trademark if the mark is already in use.
Are Shorter Craft Brand Names Better?
A shorter, snappy craft brand name is more likely to be memorable than a long one.
Can I Sue a Craft Company for Using My Name?
It may depend on whether you've published your name in some type of form that makes it easy to find or if the company were actively looking for you. It may also depend on what the craft company did with your name after using it.
Do I Need a Trademark or Copyright for My Craft Business Name?
It's a good idea to trademark a name for business purposes, where a service or product is distinctive and someone else might try to use the same or similar name for craft company. If you don't claim your name as a trademark, someone else can file the paperwork. Defending yourself in court can be expensive, but if you register it when starting your company, it will act as notice of ownership.
Should My Craft Business Name Be Short?
No. It's much better for a business to have a memorable and unique name rather than be like every other craft company in the industry.
What Are the Top 10 Companies in the World?
- Thomson Reuters
- Walmart Stores Inc.
- Cisco Systems Inc.
- The Coca-Cola Company
- Apple Inc.
- General Electric Co.
- Samsung Electronics Co Ltd.
- AT&T Inc.
- Alphabet (Google)
Should a Craft Logo Include the Company Name?
You should include your company name in your craft logo if you want it to be instantly recognizable.
Should I Copyright My Craft Company Logo?
If you don't want others to steal your craft company logo, you should absolutely copyright it.
Can a Craft Company Logo Just Be a Name?
Yes, craft companies often use just their company name as a logo.
How Can I Start My Own Craft Company?
- Do your homework; all successful craft startups do research, study the market, and identify a hole that needs to be filled by their product or service.
- Come up with an idea for your craft company. It should simplify tasks in the customer's daily life, have no competition in its sector, not require too much initial investment to get started with marketing it.
- Figure out how you'll make money. This usually means figuring out your cost of goods sold (COGS) and what prices you'll need to set for those goods so that you have a margin on top of them once you start marketing/selling them.
How Much Does It Cost to Start a Craft Company?
It entirely depends on what type of craft company you might be starting. There are many different aspects to consider when considering the financial state of your business for instance how quickly cash will be needed, the risks that are associated with starting a company, or even whether or not there are potential investors that may be able to offer you financing. It is very difficult to answer this question due to the differences in considerations between each craft company startup.
How Do Craft Companies Get Clients?
Craft companies get clients by doing marketing campaigns. Marketing campaigns are designed to convince people that their product is the best thing out there, and it's worth spending money on rather than a competitor's. To do this they might use a number of advertising techniques in a bid to show you why they represent the best choice in relation to competitors in the consumer goods or service industry.
Best practices to naming your craft business
Designing a good craft business name is definitely not an easy task in terms of coming up with something that does not sound like a "fad" business, does not resemble the name of another craft business, and makes sense to potential customers. The idea is always to pick an appropriate and original name for your craft business.
#1) Brainstorm your ideas:
Take a pad of paper and start writing down the names that inspire you in craft niche. Your idea could be something inspired by craft industry, name the business after yourself or some other person, create an acronym for the main craft services offered. One should also consider whether to make it easy to spell or difficult in order to prevent misspelling.
If you need help with craft naming suggestions from our naming experts click here and let us help you name your business!
#2) Shortlist your naming ideas:
Next, you need to shortlist your craft naming ideas. It is important to be realistic and only choose those names that actually fit well with the craft niche. If you already have a domain name registered for your website, which is the case in most of todays businesses, then it would be better if the business name is very close or matches exactly the name of your website.
Here is a quick list of questions you can answer to help make your craft name-choosing process shorter:
- Is the name easy to remember?
- Is the name easy to read?
- Will the name differ from other craft companies?
- Does the name speak to the goals and values of your craft business?
- Does the name avoid common words or phrases?
- Is the name easy to say out loud?
#3) Ask your friends and family for feedback.
It is important to have feedback from the people whom you trust. You need to know how they react when hearing your naming idea for the craft business. If they "get it," then that is great. However, if they do not respond very well to the idea, you will have to keep modifying it. It just comes down to getting a positive reaction out of them.
If they like your craft business name, but can not remember or spell it, then that is not really good enough. The purpose of the name is for people to remember it, right? Hence, if you do receive negative feedback, then you just have to keep trying.
#4) Trademark, business name, and domain availability check
To avoid any future problems, you should probably have three great craft business names in reserve. You need to do an availability check within your country/state and do not forget to check also trademark availability.
#5) Register your craft domain name
Once you have chosen the best name for your craft business, it is time to register that domain name. Having it registered will give you the power to make sure nobody else can use it.
Our business name suggestions for craft company
At Brandlance we have a team with naming experts that work with clients individually. Our team does not use craft business name generator to generate naming ideas as all the names get brainstormed. We believe that it is very important that the name is not generated by a robot but has a meaning behind it. All our suggested craft brand name ideas come with a short description of why we choose this name. We also do check if the suggested business name ideas are available for registration.