The first step is finding an area that suits the type of work you want to do in Dubai. For example: If you plan on working mainly with residential buildings then neighborhoods like JLT or The Palm might be best for you. If you want to work with commercial buildings then places like Business Bay would suit your needs better. Once a location is set, it’s time to sign the lease agreement and get started on construction!

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1. If you are a construction company starting up in the United States, the first step is to get registered as an LLC. For this, you will need contact information for your company and the names and addresses of all members of your management team. You will also need to provide any other required financial or legal documents that state what kind of business entity you are (such as a corporation).
2. After these requirements have been met, it is necessary to keep all paperwork on hand until authorities such as IRS or SBA have approved it. When approval has been granted by these companies, they may charge some fees for granting the license such as $5500 for statutorily exempt corporations, $150-300 at a minimum renewal rate with maximum annual fee of $1000.

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Your construction company name will play a major part in your word-of-mouth marketing strategy. So you should always take your time to find a great name for your company that will represent you very well.

The next thing to do is to know when people are hiring. If you have a lot of experience, it can be easy enough at times to just show up and get the job if there’s an opening that needs filling but otherwise you need to stay on top of things like this. It means checking listings in your local paper or online, talking with friends who work in other industries, or following the social media accounts of companies you want to do business with. They’re all good ways to find out about jobs and when they’ll be coming available so that if someone is interested but their resume just doesn’t quite fit for whatever reason, it’s not too late for them to show up and try to get the job.

Having good relationships with clients is important in construction because if they’re happy, chances are high that you’ll be getting more work from them and it’s a much easier process when people know each other well and trust one another as opposed to starting off on shaky ground or worse yet not knowing who someone is at all. It’s an easy way to have a lot of success in this niche and it can be done by just thinking about what you want first instead of letting things happen on their own or waiting for people to come your way.

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The best color would depend on the quality of light that conjures a specific mood or feeling.

If you want to feel like you’re making a direct impact on something, use colors with higher contrast (e.g., try deep navy and silvery-white). If your logo is intended for service work, exploratory exercise, or caregiving, consider using diffused colors like olive green and dusty blue. Finally, if the nature of your products are luxuries people buy to feel good about themselves because they make others feel happy around them or provide an escape from life’s difficulties – it could be tempting to choose reds and golds as every branding book will tell you those are “power” colors – but keep in mind that these colors are very aggressive and could be overkill for a construction company.

The best color depends on your marketing strategy. However, if you can’t decide what logo is the right fit – try using shades of blue to signify modernity or gold to stimulate feelings of wealth.

You can also choose the color by your construction company name as usually the name of the company can give you a feeling about how the logo should look.

We like using black business cards because it tends to make people take me more seriously, but this is mainly based on my personal experience and preference. White and off-white are also popular choices for business cards because they tend to make the holder appear warmer and friendlier to those who receive them. With either color choice, you’ll want to be sure that the other pieces of your branding (particularly your logo) match this theme too!

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Include a small photo of the company’s work, something that would entice people to keep reading.

In order not to overwhelm potential customers with too much text on the card, include short sentences about what you offer or who you are and then include contact information.

Make it crisp and accessible for clients to find your contact information easily.

Make sure the colors match your company’s branding. If you’re a service-based company, soft blues, chill greens and natural cream tones work really well. If you are bound into a niche market, strong colors like red or yellow can be very powerful at catching people attention and focusing their mind on your messaging. Make sure that you have consistency in color across all of your materials so that one component doesn’t take away from the others by not matching with the same style as them. Use your logo colors to design your business card. Your business card should represent your company name strongly so people would feel your authority in your niche.

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1. Figure out how much money you want to make: You need a specific number in mind for the amount of profit that will motivate and satisfy your desires. It’s best to use an average annual salary as your benchmark, but be sure not to include any benefits such as health care or vacation time.
2. Don’t quit your day job: Before you can start a business, you need to make sure that it’s affordable and practical for you with any other obligations in life. Your main goal is not just getting rich quickly; rather, pursue entrepreneurship as a means of financial security and self-fulfillment.
3. Get the necessary licenses and permits: All states require general contractors to carry a license. That can be an expensive and lengthy process, but it will give you the clout with which other professionals take notice of your business for future projects.
4. Get some equipment: If you’re not starting up on somebody else’s property, then this is where all the money goes—buying trucks, drills, and other tools that will get your business off the ground.
5. Hire some help: If you have a few people on board with any skills in construction or design, then they’ll be able to make up for what you lack; it’s just as important to hire skilled employees as unskilled ones so that everyone knows what they’re doing.
6. Pick a project: You’ll need to invest money in materials like nails and plywood before you can start building anything, so make sure that the first big job will be worth it.
7. Stay on top of deadlines: Construction projects are notoriously difficult to get off the ground, but with enough planning and organization, your business should thrive.

Read also these articles about steps to take to register your construction business:

How to Register a Construction Company in US

How to open construction company in Dubai, UAE

Also, don’t forget that you will need also to build your construction business brand. Building a construction brand includes a construction business name, logo colors, business cards, and also a slogan.  Without these foundations, you will not able to build a successful company.

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After you have decided on your construction company business name, the next step is to find your slogan that will represent your companies values.

The construction industry is a competitive market with many options for potential customers; the construction company that stands out will get more business! In this blog post, we will discuss some of the best construction company slogans, as well as provide you with a list of suggestions for your own construction business slogan.

1. – “We build dreams, not homes.”
2. – “All the construction you can handle.”
3. – “Building up your future one concrete slab at a time”
4. -“You don’t know. You’ve never seen it before.” (to highlight uniqueness)
5. -“Every construction job is tough; we’re tougher!”
6. -“We make construction easy”
7. – “Stronger than dirt.” (to highlight strong construction)
8. -“Built to last. Built for you.”
9. -“You want it done right? We’re the ones who’ll do it all!”
10. -“Boldly building new construction in your community since 2010.”
11. – “We make construction easy.”
12. – “Building up your future one concrete slab at a time”
13. -“You don’t know. You’ve never seen it before.” (to highlight uniqueness)
14. -“Every construction job is tough; we’re tougher!”
15. -“Boldly building new construction in your community since 2010.”

Why your construction company needs a slogan:

If you’re looking for creative construction company slogans, try adapting an old favorite with a construction twist. For example, “does your cell phone have more storage than this?” can become “’bout time to upgrade that mobile office.” Another option is to use construction terminology. For example, “we’ll get it done in a snap” might become “getting the job done faster than you can nail two boards together.”

Conclusion

A slogan will help you stand out but you will need also other things to build strong foundations. Logo design, business name, slogan, business cards, and great logo color choice will help you stand out! If you haven’t yet started your construction business, you should read our article about how to start a construction business in 7 easy steps and here you can find an article about how to grow your construction business. If you have any questions about starting a construction business or questions about business branding you can contact our experts and we will help you. We have been naming and branding businesses for over 8 years.

Related articles:

How to Register a Construction Company in US

How to open construction company in Dubai, UAE

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Here are few tips from our naming experts on how to name your real estate business

1. Be Professional When Naming Your Business.

Do not go for the catchy sound and cute words. You want to be taken seriously in your industry, so avoid using something goofy like “Bob’s Homes.” The name should reflect what you do – focusing on a niche or being general can help narrow down your search. Examples of this are Greene Realty (real estate brokerage), Anderson Home Inspection Service (home inspection company) The Smith Team (selling homes). Keep it simple but make sure it doesn’t reflect location unless that is the main focus of what you do.

2. Don’t Copy From Famous Real Estate Brands

You may not want to use “Reed Realty” or “Weichert Real Estate,” but you can look at their names for inspiration. What are the words that come up in those brands? Are they known for their creativity and innovation, like RE/MAX, Inc.? Or do they have a more conservative, traditional approach with Century 21? The answer to these questions will help narrow down what kind of name suits your needs best. It’s also important to keep in mind if there is an association between the brand and its location – such as Coldwell Banker being associated with New York City. If this is relevant for you, then it might be better to pick another name.

3. Choose Easy to Read & Spell Naming Option

This may sound like a no-brainer, but it’s important to choose a name that is easy for people to read and spell. If you’re going with a word-based name, be sure the words flow together well. For example, if you chose “Weichert Realty” as your company’s name, try out variations of this until you find one that sounds good to your ears. It can take time – but eventually, you’ll come up with something! You could also consider naming your business after yourself or incorporating other aspects about where it will be located such as city names (e.g., John Smith Real Estate). This way it may seem less intimidating for others when they see it on their website or hear it on the phone. A few additional tips to keep in mind: – Be sure your company name isn’t too similar to other businesses of the same type or you may not be found online. For example, if there are already 20 brokerage firms named “Smith Real Estate,” consider a different approach such as using your initials for your business name. – If possible, register with local and national trademark offices so that others can’t use your chosen real estate business name without consent from you first (this is called trade mark protection). You’ll also want to do this when you start incorporating logos and slogans into marketing materials because these take time to create! Stay vigilant about keeping an eye out for new trademarks registered by competitors.

Here is a list of real estate business names

Realty Central, Inc. The Real Estate Pros Group, LLC Nexus Realty Partners, LLC Avalon Properties Group, LTD. State Street Realty, INC. Country Ridge Real Estate Group, LLC The Lighthouse Team REALTY Corp. The Realty Group, LTD. Campus Crest Real Estate Team Inc. Brentwood Properties LLC. Ridgeview Real Estate Partners, LLC. The Premier Realty Group II, INC. Atlantic Property Investments Inc. Sterling Properties LLC. The Prime Properties Group, INC. Opus Realty LLC. Prime Investments Partners LTD. Pinnacle Properties Inc. Sterling Realty, LLC. The Premier Properties Group INC. Oakhurst Corporate Park Development, LLC Stonehenge Properties, INC. The Prime Property Group, LTD. Prime Realty Corp. The Premier Realty Group Oakview Properties, LLC. Haven Real Estate Partners, INC. The Pinnacle Properties Group, INC. Capital Realty Partners LLC. The Prime Properties Group, INC. The Premier Properties Group INC. Stonehenge Properties, INC. The Prime Property Group, LTD. Ridgeview Real Estate Partnership II LP Haven Real Estate Partners II, INC. The Prime Properties Group LTD. Brentwood Property LLC.

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For every success you have in growing your market share, another business or other businesses will inevitably lose ground.

Here are 11 quick and easy business tips to gain a competitive advantage over your rivals and insulate yourself from the threat of new entrants in the market.

1. Focus on leads, not sales

Of course, we all want to spark business growth and increase revenue. But the way you do this in a sustainable way is to focus instead on the building of a loyal database of avid fans.

Content marketing, paired with optimized website forms and intelligent email automation follow-up is critical to business success. This approach builds trust by giving away free value before asking for someone’s hard-earned money.

Not an expert in creating optimized lead generation pages on a website? No worries, use a trusted tool like Leadpages to make it happen.

Sign up for a free 14-day trial of Leadpages here.

2. Don’t sell products, provide solutions

Like it or not, folks out there aren’t searching for your brand, they’re just looking to solve a problem or find a particular type of product (unless you run Starbucks or Adidas!)

Don’t list all the benefits your product brings. Focus on the solutions. Explain to the customer in simple, straightforward terms how or why your product can help them or assist in the attainment of their goals.

Consider FedEx’s iconic slogan: When it absolutely, positively has to be there overnight. This was a clear example of addressing widely-spread anxiety about the reliability of delivery services.

Run through some market research to profile your target customer. How does your product or service – and your delivery and and price point – solve other people’s problems and make their lives easier or more pleasurable?

3. Always optimize your pricing

Dropping prices doesn’t necessarily raise sales, for instance (though it will definitely squeeze margins). If you position yourself as a premium brand, then your customers aren’t necessarily value-driven in the first place, and cutting prices could even tarnish your brand.

Consider this case study from Robert Cialdini’s seminal book ‘Influence: The Psychology of Persuasion’: a jeweller sold out of turquoise jewelry after accidentally doubling, instead of halving, the price. The inflated price tag lent the product an unwarranted cachet!

If you are a premium brand, there are ways to optimize your pricing without lowering prices. For example, offer the quality-conscious customer an ‘exclusive’ benefit that your rivals do not or cannot provide.

If you are at the value-driven end of the market, on the other hand, don’t assume slashing prices means incurring a loss. Low pricing can help you rapidly onboard a heap of new customers who may also buy other items in your shop and return again.

Context also counts for a lot with pricing. The best way to sell a $5,000 watch, for instance, could be by putting it next to a $10,000 watch. Think strategically when it comes to deciding any price point.

4. Hire friendly customer-facing staff

Yes, it sounds obvious, but it’s so very important! Whether consciously or not, people are more likely to buy a product if they like the sales assistant who’s attending to them.

While the employee’s personality obviously has no bearing on the price or your product’s ability to serve their needs is irrelevant. Friendly customer-facing staff will always attract more sales.

Be rigorous in who are genuinely cheerful, friendly and outgoing. Make sure your training program teaches them to adopt a consistently friendly approach that puts customers at ease and feel like a priority.

5. Stay open even longer

Say you’re a bricks-and-mortar store and you’re getting a rush of customers as closing time approaches… why not close up an hour later?

While this may cause disgruntlement among staff, solve this issue by getting creative with rosters. Monitor customer footfall throughout the day and week to identify your busiest periods, and staff people accordingly.

You can also reduce headcount during quieter periods to offset the higher costs and longer working hours created by your extended opening hours.

It’s a win-win!

6. Don’t make customers dig deep for a phone number

Even in the digital age, some customers will always prefer to contact you by phone rather than email or Facebook. While many online companies with tight margins eschew manned phone lines altogether, it’s worth giving customers the option of having a voice-to-voice conversation with your brand.

By all means, slash the time and cost spent responding to queries by funnelling customers to standardized, pre-existing responses on your webpage (i.e., FAQs).

But if their query isn’t listed in the drop-down menu of FAQs, then don’t make them click more than once more to find your phone number.

Put it front and center on your web page, particularly if you’re a retail offering.

‘Live chat’ bots are an inexpensive way of offering real-time communication, too.

7. Give something for nothing (or very little)

Why not give your happy customers a voucher with their purchase to redeem on your products and services? If they love what you do already, they’re only going to love you more for this.

It’s good for you because:

It guarantees they will return to your store again. People hate to waste freebies!
When they return to your store to redeem their voucher, they may buy other items, too. If your business operates online, then the freebie could be strategically timed to coincide with a special sale.

Oh, and guess what? Chances are customers who have received vouchers or freebies won’t stay quiet about it either, so you could enjoy some positive buzz on social media.

8. Support your local community

Local businesses can arguably connect with their unique communities with much greater authority than any global chain.

A local retailer, hair salon or gardening company can sponsor a kid’s sports team and offer deep discounts for OAPs at the same time.

Some cinemas feature special ‘sensory’ screenings where parents can bring kids with autism (who would normally be overwhelmed by busy, noisy environments) to enjoy a movie in a relaxed, stress-free atmosphere. This reflects well on them and also guarantees them a loyal customer niche.

Whatever you choose to do to support your community, make sure it authentically fits with your brand offering and business journey to date.

9. Use social media smartly

Social media is a great medium through which to build a solid relationship with customers – just don’t forget what ‘social’ actually means! Soul-less corporate shop-talk won’t work on Twitter.

Try to give your brand some ‘personality’ when you write updates or posts. This can bring its own risks, of course. But if you get it right, the benefits can be immense.

Develop a tone of voice that aligns well with your brand identity. Seek to inform, help, entertain or amuse.

And most importantly – given the dire PR consequences – don’t patronize, try too hard to be funny, or tweet after a few alcoholic drinks!

10. Own your niche

Sometimes it’s better to be a master of one discipline than a jack of all trades. Admittedly, multiple revenue streams do spread your risk: if one falters, others can take up the slack.

Nevertheless, consumers often associate ‘specialists’ with higher quality products or services than generalists. And with good reason, too: specialists typically invest all their resources into perfecting a single product or service.

So what should you specialize in? To state the obvious, it should be something in which you excel.

You could also pick something with rising or recession-proof demand which is resilient to technological change in which you possess a competitive advantage over your rivals or where there’s an obvious gap in your local market.

Own it, whatever you do.

11. Be humble

Don’t ever get too satisfied with your business. You can always improve – and improve you must!

Don’t get me wrong: without the odd moment of smug satisfaction, what’s the point? Do relish in the successful launch of a game-changing product or take pleasure in positive customer feedback. But don’t let your customers hear you banging on about it time after time!

Be alert to the common element that has led to the downfall of countless hitherto thriving brands: complacency. Imaginative, nimble and innovative start-ups often do better than big market leaders that just got lazy.

You may be the disruptive innovator today, but tomorrow you could be the complacent market leader with a tired business model.

So try to be humble and always strive to improve. Seek inspiration from other entrepreneurs, from books and from seminars. The moment you think ‘mission accomplished’ is the same moment you become vulnerable to being usurped.
Wrapping up

There are lots of ways in which you can improve your business, and not all of them are complicated!

Try out the above business tips or integrate them with your existing strategies, and let me know how you go in the comments below.

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